A corporate logo is intended to be the “face” of a company. They are graphic displays of a company's exclusive entity and, through colors , fonts and images, provide essential information about a company that allows customers to identify themselves with the company's main brand.

A logo is also an abbreviated way of referring to the company in marketing materials. It provides a connection point for the various media, colors and design options, in all other commercial marketing materials.

Design principles

A good logo must be unique and understandable to potential customers. Although, there are numerous options for colors, visual elements and typography, in general, a logo should help convey some information about the company, or be developed in a way that gives some meaning to the company or its sector.

For example, high-tech companies tend to have angular logos to convey speed, while service companies have rounded logos to convey a sense of service and trust.

Corporative identity

A logo is the main visual component of a company's overall brand identity. The logo appears on contact cards, letter sheets, website, email signatures, advertising, etc.

For this reason, a good logo can contribute to the success of your business, while a bad logo can convey amateurism and alienate potential customers.

However, a logo must be consistent with other aspects of a company's visual presentation. No logo, although well designed, will look good when it is surrounded by contradictory graphics or inconsistent fonts.

That is why a logo is the link between a brand's identity, which includes a company's fonts, colors and design guidelines for its documents.